Apple’s New Security Strategy: Safeguarding Your Data by Avoiding the Cloud

December 12th, 2023 Written by : Rebecca Beardslee, Edited by: ChatGPT & Humanise

Apple's security message

Image by appleinsider.com

Apple’s New Security Strategy: Safeguarding Your Data by Avoiding the Cloud

At Apple's recent Wonderlust event, the company pounded home communication that is becoming a core part of its identity: keeping your data secure sometimes means keeping it off the cloud entirely. Apple has long deposited itself as a leader in data security, proudly touting a better track record than multitudinous of its contenders.

Unlike companies like Google, which have erected empires on monetizing user data, Apple has constantly emphasized that it does not calculate on your information to make money. But no matter how secure cloud storage claims to be, the trouble remains that someone, nearly anyone, might gain access to your particular data. 

This time around, Apple doubled down on that communication with new attack inventions. Both the A17 Pro chip in the iPhone 15 Pro and the S9 chip in the Apple Watch Series 9 are designed to enhance your insulation by keeping more of your sensitive data on your device and out of the cloud. 

Why trust the cloud when you can lock your data in an iVault?

Prioritizing On-Device Data Processing 

 During the event, Deidre Caldbeck, Apple’s Director of Apple Watch Product Marketing, stressed how the S9 chip works to keep your data secure.  There’s no need for that data to travel to the cloud, where it could be vulnerable to security risks or slowed down by poor internet connections. 

Caldbeck also pointed out that the S9 chip processes Siri health queries on the device itself. This shift means that your particular health data — whether it’s your sleep schedule, medicine details, drill routines, or menstrual cycle information is stored locally rather than being transferred to the cloud. This not only speeds up access but also significantly reduces the risk of your data being compromised. 

The Shift to Edge Computing 

Apple’s emphasis on processing data on the device is in line with a broader trend in technology known as edge computing. This approach involves moving data storage and processing closer to the user, rather than counting on far-out data centers.

By doing so, edge computing can reduce quiescence and speed up data processing, which is particularly important for emerging technologies like virtual reality. Apple’s development of machine knowledge capabilities within its own chips is part of this trend. By enabling on-device processing, Apple can deliver hastily high performance and lower security. While the speed benefits are a major selling point, it’s clear that Apple sees on-device processing as a pivotal strategy for guarding your data. 

Why It Matters to You 

For anyone concerned about the insulation of their particular information, Apple’s approach is cheering. By keeping more of your sensitive data on your device and out of the cloud, Apple is making a strong case that its products are the safer choice for stoners who value their insulation. In simple terms, Apple communicates that your data is safer because of our bias. 

As the tech terrain continues to evolve, Apple’s focus on original data processing could set a new standard for insulation, offering stoners more control over their particular information in an increasingly connected world.

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Sources:

• The Case for SuperApps, discussed in Peter Cohen article, "The Case for SuperApps" September 7, 2023.